Pros and Cons of allowing a Guest Post in your Blog

Articles are the real performers after a blog is ready. A well written, unique and SEO friendly articles are the secret of success that everyone today realize. So , Webmasters are always in search of good articles and always sort of new articles, no matter what.

So How about allowing Guest posts? You get good articles for free.

Pros ( Advantages ) of Allowing Guest post-

1. You get free article or content to publish on your blog.

2. Improves the authenticity and builds a Brand for your establishing blog.

3. Your relationship and popularity improves on Blog sphere.

4. You get extra traffic and returning visitors as well.

5. You get extra publicity as the Guest Writer will equally promote the article from his /her side.

6. You are likely to get good comments and feedback.

7. One Guest post opens the door for Dozen others.

Cons ( Disadvantages) of allowing Guest post-

1. If you are not resilient about Guest posting Policy, you may have to compromise the quality of your blog and sway from the actual blog theme.

2. You will require to provide backlinks, which at times may be very irrelevant. Eg. casino site links on Yoga blog.

3. Some people may be advertising on your blog free, in form of guest article.

This needs to be explained.

Suppose a website A wants to get backlinks from Site B or wants an article supporting its product to be published in it.

Lets say Arjun is the middle person ( Advertising firm) , So Arjun knows Site B accepts guest posts.
Arjun gets the Offer and decides to take the opportunity. So he contacts Site B offering them Guest post.
Site B team is happy and accepts the offer. Arjun Writes a short 400 word article with 2-3 genuine links and 1 Sponsored link linking to Site A. So if it gets published.
Arjun can keep the fortune all for himself. That may range in double figures to triple figure.

4. As explained above you may be losing the Advertising income opportunity as well.

But there is always some requirements for a blog to get Guest articles. 

1. Your blog must have a high traffic

2. Your blog must have a good pagerank

Else , you will not get much guest post offers.

Even this suggest , most times Guest post is targeted for Pagerank and traffic.

But saying this we must not be fully Pessimistic and against the Guest post. There are wonderful writers around the internet who are looking for popularity and chance to get established in internet. Such writers may decorate your Blog with high quality articles.